“We make a living by what we Get. We make a life by what we Give.”
· A quote is apt especially in a corporate setting. Corporate gifting is an investment in relationships which are vital for future any organization. And, what other better article to strike a right chord than gifting “food consumables”. Because, as the popular saying goes, “the way to man’s heart is through the stomach”.
· A recent survey by American Express revealed that almost half of corporate gift selections are now food-related, replacing the flowers and gift cards that have dominated earlier.
· Flexibility, choice and the near-universal appeal of indulgent foods allow businesses to easily find a custom solution that invokes a positive feeling and a sense of bonding in recipients.
Corporate Gifting Occasions
· Birthdays / Anniversaries :
· Festivals :
o X’mas or
o New Year
These 3 are the most popular gifting occasions;
· Special Days :
o Foundation day or Annual Day of an organization.
o New product launch;
Why “Cakes” for Corporate Gifting ?
· Cakes are strongly associated with celebrations and happy moments;
· If organization is targeting birthdays / anniversaries for gifting, then there cannot be a better gift than the Cake to create an everlasting impression;
· For festive occasions like X’mas / New Year, cake is the most appropriate gift;