Brand Monginis

Brand Monginis is a leading brand of cakes in India. Generations have grown celebrating their birthdays with Monginis cakes and thus it has become synonymous with the Cakes. Making cakes is an art which Monginis has acquired over a long period of time but converting it into a viable business model was an icing on the cake. Today, brand Monginis stands tall on certain basic values like – consistent quality, continuous innovation,  value-for-money offerings and availability closest to the consumers.  

At Monginis follows a principle of creating “brand ambassadors”. Brand ambassadors are not the celebrities who advertise the brand for money but common people who after experiencing its products get satisfied and share their experiences with their near and dear ones. Thus creating immense goodwill for the brand. Monginis knows that this can be achieved only if the product quality is maintained consistently above the people’s expectations.

Product innovation is a hallmark of Monginis. In this ever-changing world, the Cake designs, flavours and recipes keep changing. Monginis has a strong product development team which keeps a tab on the current trends and keeps making necessary alterations or develops new products altogether.

A tight control over the costs without letting the quality deteriorate is a skill acquired by the management team of  Monginis through its experience of over 25 + years. The cost advantage gained is then translated in the form of “value-for-money” products for the end consumers.

Both physical and psychological accessibility for the consumers comes to a brand after years of hardwork and personal attention. And Monginis strongly believes that the consumer should reach to its products without much effort and he / she should feel “comfortable” while entering and dealing in its shops.  Monginis sales staff is adequately trained in such a way that they not only sell the products but also make the consumers “comfortable”. They also do a considerable “missionary” work of educating the consumers on cakes.

Visit http://www.monginis.net/

Monginis - "Business Model"

“Monginis” exclusive cake shop business operates on a franchisee model. It franchises out not only the retailing but manufacturing also. It strongly believes in inherent human entrepreneurship and strives to bring it out by training and by giving a lot of freedom in working so as to create “entrepreneurs”. The “entrepreneur” franchisees then work in a team with the brand striking a perfect “win-win” situation for both.

A Monginis Manufacturing Franchisee virtually owns the entire Monginis business of the city he has been appointed for. He is responsible for the procurement of raw materials, manufacturing, logistics and local marketing. He has to work hard to develop a set of reliable local vendors, get competent and skilled people to handle manufacturing, create a robust logistics and appoint strong retail franchisees to take care of the critical last mile. He has to invest not only in plant and machinery but in training manpower, efficient transportation of the products, creating and sustaining retail footfalls and all the market development activities.

A Monginis Retail Franchisee owns and operates a Monginis Cake Shop. To begin with he has to receive a proper training in “store management”. He has to properly receive and store the products. He then sells the products by using his best of the selling abilities. He has to constantly strive to offer the best shopping experience to the Monginis customers so that they not only keep coming back again and again but spread a positive word of mouth for the brand and get additional footfalls also.

Visit http://www.monginis.net/

The Bakery Industry and the Consumer Trends

Today, the World Bakery Market is estimated to be worth USD 407 billion. It has grown at a CAGR of 3.93% over a last decade. Asia-Pacific is the fastest growing region with a CAGR of 6.93 %. With the increased emphasis on snack foods, there has been a steady rise in single serve portions. This trend is evident in the baked goods such as bread, rolls, pastries and doughnuts, which have seen a growth of about 3 – 4 % per annum. Another trend worth mentioning is the growing industrialization in the world bakery market, with developed countries, barring European countries, seeing a steady swing away from artisan bakers and towards more wrapped and specialty products in the categories like breads, cakes and biscuits, which have now become an important fixture in modern retail outlets. As a result of this, many industrial bakery firms now feature prominently within the global food industry and the largest amongst them generate bakery sales of as much as USD 5 billion a year. Yet one more trend, which is making waves in the advanced U.S. market, is a growing preference for products providing health, convenience and indulgence. Bread, staple diet of most of the U.S. population is an example of a baked food that has witnessed significant innovations in the recent past. Most of the innovations in this category were focused upon the development of healthy or functional variants such as natural, functional, light or low carb and organic breads. For example, an organic bread product in the U.S. enriched with green tea and goji berries (Goji has a very high antioxidant level and is riddled with trace minerals and nutrients), is marketed for its high antioxidant properties and healthful fiber and wholegrain content. Other innovations are a light multigrain bread enriched with Omega 3 and linseed; a white bread with the nutritional value of a wholemeal; a multigrain loaf with Inulin; and a special heart-health supporting bread. Indulgence categories like cakes and pastries also displayed innovation and differentiation with a mix of sophisticated and ethnic flavors as well as healthy variants such as low/light, fat-free and sugar-free products.



In India, there are 85,000 bakery units, of which 75,000 operate in unorganized sector occupying 65% of the market share. The per capita consumption of bakery products as it stands today is 1-2 kg per annum, which compares very low with that in the advanced countries, which is 10-50 kg per annum. The urban areas hog a major share of the Indian Bakery, comprising 77.5 % of the total market, owing to 2 vital factors – rising disposable incomes and time constraints in the working population residing in these areas. The Indian Bakery Market is estimated to be worth Rs. 6,900 Cr., growing at a healthy CAGR of 7 % per annum. Out of this bread and biscuits hold about 82% of the share. The major players in these segments are Britannia, Parle, Bakeman, ITC Foods Ltd, Surya Food and Agro Pvt. Ltd and HUL and the major brands are Britannia, Parle, Bakeman, Priya Gold, Elite, Cremica, Dukes, Anupam and Horlicks. Another segment worth mentioning is Cakes and Pastries, which is dominated by Monginis, a Cake brand based at Mumbai. Monginis is more than 100 years old brand belonging to 2 Italian brothers by the name Mongini. It was taken over by Khorakiwala family in 1960s. The brand has over 500 exclusive cake shop franchisees spread across 37 cities in India. These shops are catered to by 14 manufacturing facilities. Monginis also has packaged cakes and cookies, which are sold through a well structured network of Super Stockists and Stockists, catering to over 15,000 retail outlets across India. It also has ecommerce portal selling cakes online. It basically caters to a gifting market, wherein if someone wants to gift a cake to his / her near and dear one, all he / she has to do is to book it on www.monginis.net and the cake gets delivered.

Some of the major consumer trends in the Indian Bakery Market worth mentioning are,



• With globalization and cultural integration, eating habits of the discerning urban and rural consumer are fast changing. Changing consumerism is witnessing Product innovations and retail formats are going to be great platforms for product push in the near future.

• Bakery joints are slowly becoming popular hangout places. A typical trend is for a variety of bakery snacks, top quality products and value for money.

• The present day consumer looks for new bakery products, better appeal, taste and convenience from bakery foods. With a population of 1 billion plus, India has the largest middle-income consumers, who demand varieties in food, clothing, transport and improved living standards, also wish to eat out. Another fastest growing segment in India, is Bakery Cafes and Restaurants, who cater fast foods.

• The bakery industry has become more organized in the recent past. It is following the path of restaurants - as the industry has become more organized, chain restaurants have taken over the market and standalone restaurants have found it really tough to survive. Don’t be surprised to find a similar trend in the near future in the bakery sector as well.

• The focus is now going to be on speed and versatility while addressing consumer demands.

• Consumers are increasingly concerned about their health and are well aware of the relationship between nutritious food and optimal health. Various concerns have caused consumers to demand for healthier bakery products. The concerns like, the growing media coverage on health, the rising incidence of health conditions (obesity, diabetes and cardiac problems), concerns over physical appearance, changing lifestyle and also soaring costs of healthcare. Some popular trends in the market are the introduction of low/light, functional, natural and organic products, as described below:

 Low / light bakery products are bakery products with reduced fat and carbohydrates. With the growing incidence of obesity and popularity of diets such as the Atkins diet; low calorie foods have gained immense popularity.

 Wholemeal, multigrain and other such products are now gaining a strong popularity and also support this healthy product development trend through the provision of added fibre.

 In recent years, enhancement of the nutritional profile in bakery products is a key trend that has gained a great deal of momentum. Manufacturers are also trying to enhance the nutritional value of traditional bakery products through the addition of functional ingredients, such as omega-3, multigrain, probiotics, multivitamins and phytosterols.

 Increasing health awareness and concern over the consumption of artificial ingredients has fuelled the demand for natural and organic bakery products.

• In addition to healthier products, consumers also are purchasing products that satisfy their taste buds. The taste enjoyment factor is vital in the marketplace, as the large range in bakery products available provides a wide range in consumer choice. With lifestyles becoming increasingly stressful, consumers may indulge in food for comfort. On-site manufacturing of bakery products in bakeries and supermarkets directly contributes to this trend, as it is well known that the smell of freshly baked breads and other products is a strong motivational factor in subsequent purchases.

• Indulgence/luxury products are becoming more pronounced as a key trend in the bakery industry. Consumers increasingly seek for premium, gourmet and exotic products to satisfy their desire to indulge. Cakes, pastries and biscuits are the typical indulgent products within the bakery sector.



The future of bakery industry in India is indeed bright, as 70 - 80% of the market is still being served by the unorganized segments of the market.

Monginis Online Gifting Business

India’s B2C retail is poised to boom. The market for B2C e-commerce is estimated to be worth Rs. 17255 crore and is growing at a CAGR of 51.27%.


For the past few years the online retail in India has shown a 30% increase on year on year basis. Today, it’s online retail industry stands at Rs. 1105 crores (USD 0.23 billion), which is still miniscule compared to that in the developed countries like U.K. UK’s online retail market stands at a whooping £9 billion (USD 15 billion). But, in near future Indian online retail industry will grow by leaps and bounds because India is a growing economy; it will have a third largest population of net users by 2013; in India, people are reluctant to travel due to worsening traffic conditions. Hence all the big business houses in India have either entered or are planning to enter the online retail space.

Monginis, a leading Cake brand in India, did not want to be left behind in the online space also. It is almost a 100 year old brand and today has become synonymous with Cakes in 37 cities where it retails its yummy cakes through more than 500 exclusive cake shops. One of the core brand offerings of Monginis is to make its products easily available to the consumers. It does it by opening its exclusive cake shops as soon as any area, commercial or residential, begins developing. “Being first” is the brand motto. Monginis sensed an online retail opportunity and launched its e-commerce site http://www.monginis.net/ in the year 2005.



For Monginis, the objectives for online portal were very clear. The ecommerce business should complement the Cake Shop business and it should increase the reach of the brand in order to offer more “convenience” to the consumers. Monginis cake shop business addresses a “self consumption” market whereas the ecommerce business caters to the “gifting” needs of the people. So, when one wants to celebrate his or his family member’s birthday, he would just drop into any of the Monginis Cake shops and buy the cake of his choice. But, when he wants to gift a cake to anyone in the same city and / or other 36 cities where Monginis has presence, all he has to do is to do, is to log in on www.monginis.net and place order for a cake he wants to send to his near and dear ones. Thus, Monginis entered into online gifting market and now, consumers have more choices for gifting.

Monginis Foods Pvt. Ltd.

Monginis is a number 1 cake brand in India and has a very extensive network of more than 500 exclusive cake shops spread across 12 major cities in India, in additional to extensive coverage of over 15,000 retailers selling Monginis branded products. It became a truly international brand in the year 1991, when it entered Egypt. Today it is one of the leading bakery brands in Egypt and has a presence in Cairo and Alexandria with over 35 exclusive shops in addition to a number of retailers selling Monginis branded products on non-exclusive basis. At Monginis, the art of making yummy decorative cake is developed by engaging expertise of leading chefs from all over the world. It’s a known fact that Monginis has mastered the art of making cakes in a variety of chocolate, fruit or combo flavours. A specialist in making Cakes begins right from selecting right quality ingredients in precise quantities, blending them together to the best of knowledge and baking to the level of perfection. The soft and moist sponge so made is then sumptuously layered and coated with cream flavoured with dark chocolate or milk chocolate or with various fruit flavours. These flavours are used either alone or in various combinations to give the best possible mouth feel to the cake. The cakes are then decorated by using different types of chocolate, fruit and other garnishing. The cakes can even be made in shapes as well, like for example, in any alphabet or numerical or any character of your choice. Thus, for one’s first birth day, one may decide to order a cake in the shape of a numerical “1” ……. “21” …….. “60” , etc.

Monginis does not stop at that. The lovely birthday cakes can even be delivered anywhere in 12 prominent cities in India where Monginis has presence.

World is increasingly buying “online” and today one can order virtually anything from within the comforts of his or her home or office. Monginis has successfully married a concept of buying the cakes online with its core strengths of making yummy cakes and delivering them promptly to the places wherever required. One can order cakes of one’s choice by logging on its website www.monginis.net . So far many people in India and abroad have availed of its exemplary services for gifting cakes to their beloved persons and are quite satisfied with it.

 

About Monginis




Core Purpose



 To help people express their happiness in a memorable way.



Core values



 All our products and services shall be offered with the same love, care and affection as if, they were meant for the most beloved person.



 Good intentions in dealing with stakeholders like Suppliers, Employees, Franchisees, Dealers and Consumers yield good products and services







Snippets of Monginis History



• Monginis Started a century ago as a quaint, friendly neighborhood cake shop in South Mumbai.



• It was founded by 2 Italian expats by the name Mongini.



• Those days also it was quite a favourite, especially with Europeans in Mumbai.



• In 1960’s, Monginis was brought over by the Khorakiwala family.



• In the year 1971, the path – breaking idea of having a nationwide franchise network and being close to customers in their neighborhood was born.



• Under H. T. Khorakiwala’s visionary entrepreneurship, soon it became a popular destination that is synonymous with celebrations.



Few of Monginis' Achievements



• Headquartered at Mumbai, Monginis is ISO 22000:2005 certified state-of-the-art manufacturing facility.



• There are 14 manufacturing plants in Mumbai, Thane, Kolkata (2), Hyderabad , Goa, Pune, Nashik, Rajkot, Baroda, Ahmedabad, Orissa, Surat and Indore.



• With an exclusive retail space of over 1, 00,000 sq. ft., the brand is now available in 37 cities across India.



• Through more than 500 cake shops Monginis attracts nearly 70,000 footfalls daily.



• Monginis packaged products with long shelf life are also available in over 15,000 retail outlets across India.



• Globally Monginis has a strong presence in Egypt, from there it also exports to Middle Eastern countries.





Monginis Products



Monginis offers a wide range of mouth watering products and reliable delivery services as well. Its celebration cakes cater to the occasions like birthdays, anniversaries and weddings. It brings out thematic cakes on the festivals like Rakshabandhan, Bhaidooj, Christmas, Sankranti, Easter and Holi ; and also for the special days like Fathers Day, Mothers Day, Friendship Day, Teachers Day, Children’s Day, Valentine’s Day and New Year Day. Apart from celebration and thematic cakes, it also has pastries, snacks, cookies, chocolates and bakersware products like toast, khari, etc.



Celebration Cakes



Monginis has a wide range of premium cakes attractively named as Shimmer, Irish Coffee, Midnight Delite, etc. Recently, Monginis has launched whole new range of cakes offering different exotic flavors like Caramel, Kesar , Butterscotch , Santra Mantra, Cappucino , Pineapple Alfanso, Strawberry Raspberry and in different shapes like hexagonal , heart , dome, square, etc . For people who do not want to experiment much it has all time favourite cakes like Black Forest, Pineapple and Truffle Chocolate.

Pastries

To cater to “impulse” of succumbing to ones “sweet tooth”, Monginis has a wide range of pastries like Black Forest, Pineapple, Dutch Chocolate, Swiss Chocolate, Dutch Almond, Truffle Chocolate, etc. Recently, it has launched its premium pastries like Oreo, Rocher, Tango and Very Berry.

Snacks

If one feels hungry and needs something light to eat till one reaches the destination, then Monginis is a right place. It has a wide range of yummy puffs, burgers, pizzas and bread rolls. These products are priced very reasonably and one can enjoy them while “on-the-move”.

Cookies

Crispy, crunchy cookies from Monginis are a real treat to have along with a cup of hot tea or coffee. It vends Shrewsbury, Tutti Fruity, Badam and Chocochip Cookies. Looking at the increasing trend towards “sugar and thus figure” conscious people, it felt a need to have products without added sugar. Therefore, recently it launched its “0 % sugar” cookies also.

Chocolates

Pure hand-made melt-in-the-mouth chocolates are a specialty of Monginis. It has a variety of flavours like Kaju Kismis, Date & Walnut, Chocolate Crunchy and Noughat. These chocolates are packed in attractive boxes and are primaraly targeted for “gifting”.

Monginis Services



Gift a Cake Online

Monginis has a very “vibrant” e-commerce portal. One can gift delicious cakes online to near and dear ones. Simply log on to http://www.monginis.net/ and place order by making payment through the credit or debit card. Monginis handles the rest.

Corporate Gifting

Say thank you, show appreciation, or send warm wishes with a wonderful gift. Gifting plays an important role in today’s business environment, whether it is to,

• Recognise employee performance or incentivize sales and marketing teams

• Attract new clients or build existing relationships

• Thank clients, suppliers, and service providers for contributing to ones business

• Remember staff birthdays and anniversaries

• Celebrate milestones and successes

Monginis specializes in creating unique corporate gifts and promotional items that get people talking and sharing. It is large enough to handle any size of order, flexible enough to accommodate unlimited creativity, and committed to making every step of the process both personal and professional.



It works along with its Client to accommodate any size of order – large or small – and it can help with its Client’s shipping needs as well.